I am a collaborative design leader with over 20 years of experiences who drives data-informed strategy grounded in research, analytics, and competitive insights. Through strong partnerships and intentional forums such as design reviews, 1:1s, and workshops. I align teams around a clear vision, ensuring a shared understanding of the why behind the work, the customer problems we are solving, and how design strategy drives measurable business outcomes .

In line with my current company Under Armour’s mission to empower those who strive for more, I treat people growth as a core business investment. I create environments where designers are challenged and supported to raise the bar and develop stronger strategic thinking, craft, and ownership—so they can operate with greater confidence and drive meaningful impact for the business. As a leader I place great importance on celebrate the day to team wins and business wins.