Resume

UX design & strategy leader with 20+ years driving data-informed commerce platforms at scale. Owns portfolio-level UX strategy across acquisition, discovery, conversion, and post-purchase translating customer insights into measurable growth. Known for building high-performing teams, influencing executive decision-making through data/compelling storytelling, and aligning UX, Product, Brand, and Technology to deliver sustained business impact.

EXPERIENCE

Sr. UX Manager, e-commerce — Under Armour

Remote | Dec 2022 – Present

  • Own global UX vision and strategy for Under Armour’s eCommerce portfolio across NA, EMEA, and APAC, spanning web, iOS, and Android and supporting acquisition, discovery, conversion, and post-purchase experiences.

  • Served as Acting UX Director, ensuring continuity of portfolio strategy, executive alignment, and design leadership across UX Research, Voice of Customer (VOC), and A/B experimentation during a leadership transition.

  • Define design resourcing, feature prioritization, and roadmap sequencing in partnership with Product, guiding revenue-, conversion-, engagement-, retention-, and acquisition-driving initiatives.

  • Act as UX decision owner and strategic advisor to VP- and Director-level leaders, influencing executive decision-making around experience tradeoffs, prioritization, and long-term platform strategy across UX, Product, Brand, and Technology.

  • Translate customer insight into measurable business outcomes by leading data-informed UX strategy grounded in UXR, VOC, analytics, and experimentation driving improvements in performance, conversion, and NPS.

  • Lead and develop a global team of 9 designers across 7 pods, responsible for UX operating budget oversight, headcount and contractor planning, tooling, and capacity management while championing enterprise design systems and accessibility to reduce duplication 30% and improve delivery efficiency and ROI.

Product Design Manager — Bed Bath & Beyond

Remote | Jun 2022 – Nov 2022

  • Directed end-to-end registry experience strategy across web and app platforms, serving ~290K registrants, and led a team of 4 designers optimizing revenue-driving registry and gift-giver journeys across the full lifecycle.

Sr. UX Designer / Researcher — Bed Bath & Beyond

Union, NJ | Jan 2014 – Nov 2022

  • Led research-led design strategy and optimization across the end-to-end customer journey, including acquisition, conversion, post-purchase, loyalty, and personalization experiences.

Sr. Interaction Designer — Hearst Digital

New York, NY | Jan 2011 – Dec 2013

  • Owned experience design for high-traffic editorial and commerce platforms across Harper’s Bazaar, Seventeen, Country Living, and Marie Claire, influencing multi-brand strategy

Sr. Web Designer — People Magazine

New York, NY | Apr 2007 – Dec 2010

  • Drove experience design for high-traffic editorial platforms including People.com, People en Español, and People StyleWatch, partnering with design leadership, product, and editorial team

Web Designer — Cake & Arrow

New York, NY | Sept 2006 – April 2007

  • Delivered immersive experience pages, banners, and animated assets for Cache and multiple brand partners, translating brand vision into engaging digital experiences.

Sr. Web Designer — eFashion Solutions

Secaucus, NJ | Sept 2002 – April 2006

  • Led web and email experience design for brands such as XOXO, Baby Phat, Rocawear, and Apple Bottoms; mentoring designers in design craft, color correction, and production best practices.

Marketing Assistant, The J. Jill Group

Quincy, Ma | July 2001 – May 2002

  • Produced banner assets and managed site copy; trained freelancers on Scene 7 and color correction workflows

CORE SKILLS

UX Strategy & Leadership
UX vision/strategy, roadmaps & prioritization, experience governance, executive communication, presentations, stakeholder management, team development

Design, Research & Accessibility
UX/UI, interaction design, native app design, multi-device systems, qualitative & quantitative research, journeys, personas, design sprints facilitation, WCAG compliance & accessibility standards

Design Systems, CMS & Platform Design
Design systems & component libraries, CMS and component-based design (AEM, Core Media, Cloud CMS), scalable UI patterns, enterprise content platforms

Delivery, Optimization & Measurement
Experimentation, A/B testing, Lean UX, Agile delivery, Adobe Analytics, Google Analytics, Quantum Metric, Qualtrics

Influence, Communication & Storytelling
Executive communication, cross-functional leadership, brand storytelling, alignment, and decision facilitation

TOOLS

Figma, Fig Jam, Sketch, Lucid Charts, Miro, Adobe Creative Suite, InVision, InDesign, Zeplin, OmniGraffle, Keynote, PowerPoint, Microsoft Suite, Google Products & Usertesting.com, Jira, Confluence, Core Media, Cloud CMS, Zoom, Quantum Metrics, Qualtrics, Adobe Analytics, Ariba and Malbek

EDUCATION

BFA in Graphic Design, University of Massachusetts, Amherst, MA

 
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